Mr
Fuad Toefy
Mr Fuad Toefy writes our detailed hair-care notes, always focusing on real-life blonde maintenance from Highveld sun to the Cape’s soft water.
Writing practical care notes for South African blondes
Fuad looks after all our written care guides, from how to keep toner bright in the Joburg sun to tips for travel and swimming days. His notes break down the detail of caring for lightened, highlighted and naturally fair hair using our range. He checks product instructions, writes up care reviews and keeps our advice current as seasons and water conditions change.
He is also the person behind our updates on UV, water, and city-specific care. Whether its a dry Highveld winter or a salt-heavy Durban summer, Fuad writes simply and clearly so clients can get the best from their blonde. He double-checks the science with our colour lead, Ms Zama Molapo, before anything goes out.
Solving common hair challenges with clear advice
Clients often reach out to Fuad when they are unsure which product to use after a salon visit, how to deal with water hardness, or what to do if their blonde starts to turn brassy or green after a swim. He lays out practical steps for routine care, from using the Sun Shield Mist before school sport to keeping the correct timing on a Violet Soft Rinse.
He helps families planning a holiday by explaining how to protect young blonde hair at the coast, or what to pack for a weekend away. Fuad also knows that lightened hair is more porous, so he flags common mistakes like rushing to detangle wet hair or using too much purple product.
- Keeping blonde bright between salon visits
- Managing summer pool days and sun exposure
- Choosing the right routine for changing water conditions
- Getting the most out of our care sets
How to get Fuad’s help for your hair routine
Clients can reach Fuad directly by sending us a message through our contact form. He reads every note and matches advice to your season, place and hair goals, whether you are working with a new toner, fighting frizz in Durban, or have a question about product use on a teen’s hair.
Fuad may ask a few extra questions when he needs to confirm details about your water, recent colour work, or how you style your hair at home. If anything is missed, such as a repeated word in a reply, he corrects it straight away. Each response is written for you, never pasted from a template.
Questions for Fuad's care notes
Use our contact form to send Fuad questions about brassiness, pool water, UV cover or holiday packing for blonde care. He works from our Kramerville, Sandton team base, where he checks product directions and compares advice against South African sun, soft water and hard water conditions before adding it to the site.